Director of Wayfinding & Signage

Director of Wayfinding and Signage

• Develop and implement the overarching wayfinding and signage strategy for all venues and key locations (e.g., airports, Celebration sites, Last Mile, transport hubs, etc.).
• Coordinate with internal teams to ensure signage aligns with spatial layouts and crowd flow plans.
• Ensure the integration and collaboration with relevant partners and agencies for proper permits, permissions and licenses. 
• Determine the delivery partner model, ensuring effective contracting with vendors for design, construction, installation, and maintenance.
• Manage the selection and oversight of vendors and contractors for the delivery of wayfinding services including recycling of materials and use of sustainable practices.
• Prepare and organize documents, reports, presentations, and other materials.
• Define signage hierarchy and categorization (directional, identification, regulatory, branding, etc.) in line with brand guidelines and accessibility standards.

• Lead the end-to-end delivery of the signage program, including scoping, budgeting, scheduling, production, installation, maintenance, and removal.
• Develop project plans, timelines, and oversee project execution from inception to completion.
• Manage relationships with external vendors, suppliers, and contractors—overseeing procurement, contracts, and performance.
• Conduct regular site inspections to ensure accurate implementation and quality control.
• Oversee vendor contracts, ensuring compliance with agreed timelines, budgets, and quality standards.
• Act as the primary point of contact between Boston '26 and vendors, facilitating smooth communication and effective collaboration.
• Ensure that all materials and designs align with Boston '26’s brand identity.
• Identify and mitigate risks, issues, and obstacles to ensure project success

• Assess and evaluate the effectiveness of current Wayfinding elements, recommending opportunities for optimization and supplemental signage. 
• Establish a comprehensive wayfinding program including undertaking a detailed review of the spectator, stakeholders and staff pedestrian and vehicle flow planning.
• Lead the on-site signage team during the event period, troubleshooting issues and managing real-time adjustments.
• Plan and execute a post-event decommissioning and signage reuse/recycling strategy.

• 10+ years of related wayfinding & signage experience; ideally with major international sporting events (e.g., Olympic Games, FIFA World Cup, Commonwealth Games).
• A strong understanding of the permitting, regulations and laws related to signage and knowledge of event overlay, crowd dynamics, and emergency wayfinding protocols.

• Leadership and Team Coordination: Proven ability to lead cross-functional teams and collaborate across departments to achieve shared goals in fast-paced environments.
• Problem-Solving Under Pressure: Strong critical thinking skills with a track record of resolving complex challenges under tight deadlines.
• Communication and Negotiation: Excellent interpersonal, written, and verbal communication skills with the ability to influence and align diverse stakeholders.
• Stakeholder Management and Integration: Experienced in working with internal teams, government agencies, and external vendors to deliver cohesive, high-quality outcomes.
• Attention to Detail and Quality Assurance: Committed to excellence, with a sharp eye for detail in both planning and execution.
• Adaptability and Multitasking: Demonstrated flexibility and efficiency in managing multiple concurrent projects and priorities in dynamic, high-pressure settings.
• Wayfinding and Branding Knowledge: Strong understanding of signage systems, urban design, and the integration of branding in temporary and permanent environments.
• Technical Proficiency: Familiarity with design and drafting tools such as AutoCAD and Adobe Creative Suite; strong command of Microsoft Office Suite.
• Strategic Execution: Ability to balance big-picture planning with hands-on execution, ensuring alignment between vision and implementation.
• Organizational Excellence: Exceptional time management, organization, and prioritization skills.

• Full-time, onsite, 40hr per week role that may require occasional evening and weekend work. Local and regional travel is expected on occasion. Work hours will fluctuate and include activity outside normal business hours during tournament time (June-July 2026).
• This role is estimated to conclude in early Fall of 2026.

• Comprehensive health, dental, and vision insurance.
• 3 weeks paid vacation, plus 12 paid company holidays annually. Hybrid work opportunities.
• 401(k) retirement savings plan with 3% dollar for dollar company match, plus 50% of elective deferrals that exceed 3%, but do not exceed 5%. Elective deferrals & matches may begin upon hire.
• Flexible Spending Accounts.
• Company paid life insurance.
• Opportunities for professional development and growth in the international sports industry.

The FIFA World Cup™ Boston 26 is proud to be an equal opportunity employer. All aspects of our personnel processes are based solely on a person’s merit and qualifications, professional competence, performance & business needs. We do not discriminate against any employee or applicant based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, and local laws. It is the shared responsibility of every employee to adhere to these principles.